United Methodist Church "Did You Know?" Awareness Campaign

Client

United Methodist Church

Services Provided

  • Copywriting
  • Creative
  • Translations

About the Project

UMC partnered with MRS to create a digital campaign to raise awareness of the Connectional Giving system and its associated resources among leaders, members, and donors.

The Problem

Most of the 12 million United Methodist Church members were either unaware of the Connectional Giving System or were unclear on how their donations were being distributed. The Connectional Giving system is the United Methodist Church’s (UMC) leading vehicle to collect member donations and allocate them to various church funds and causes. The donations are distributed to UMC ministries, six churchwide Special Sundays, and The Advance, a special ministry that ensures 100% of its donations go to its intended programs, instead of being used for overhead costs.

The Solution

We created wide-ranging content that UMC used in a robust digital marketing campaign including social media, websites, and e-newsletters. Each element featured the campaign’s theme, “Did you know?” and featured a question about various UMC funds. The users found the answers on a corresponding landing page.

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