BMW Matchmaking Conference: From Printed Directory to an App

Client

BMW

Services

  • Creative
  • Printed conference directory and signage
  • Conference app

Since 2017, MRS Unlimited has supported BMW in the Supplier Diversity Xchange event. We have created ”The Look” of each event by designing the official conference directory and bringing its theme into the overall signage and collateral design for each conference.

In 2024, BMW wanted to do something different to showcase the technological acumen they have as a brand, and employed MRS Unlimited to convert the paper directory into a full conference app. The app, which achieved 75% adoption rate, was a great success and brought all the conference info, schedules, attendee and exhibitor directories, lead collection and even a scavenger hunt to the attendees’ fingertips.

Let us introduce you to
an all new demographic